Take a look around your next swim meet and you’re sure to catch a glimpse of two or bold designs on the starting block. Although this hasn’t always been the norm, it seems that now more than ever, swimmers are excited about standing out.
After all, if there is one thing athletes know about Freedom Reigns, it is that we aren’t afraid to be bold. From color to composition, everything we create is constructed to help you look and feel your best. So it is no wonder that we take the aesthetic of our products very seriously.
Designed in Los Angeles's Fashion District in-house, all of our prints are fully unique to our brand. Freedom Reigns inspiration began with the notion of creating something exotic from colorful tropical flowers to bold graphic black and white Hawaiian prints.These pop-up in everything from our tank tops, swimwear to jockstrap.